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The Business Unit Surface treatment specialises in the hot-dip galvanising of steel and the application of protective powder coatings to galvanised steel, steel, aluminium and stainless steel. The combination of hot-dip galvanising and powder coating provides the most durable protection against the corrosion of steel and also ensures that the material looks good. The Business Unit Surface treatment can hot-dip galvanise and powder coat large, wide and heavy materials. Small steel components are hot-dip galvanised in the centrifuge galvanising plant.

Looking back

The Business Unit Surface treatment achieved the challenging budget in 2019. In addition, the organisation has taken clear steps to achieve its strategic goals. In 2019, investments were made in the new XL powder coating line that can be used to powder coat wide voluminous materials up to 2.30 metres in size. This new coating line will allow Rotocoat to powder coat all hot-dip galvanised materials in-house.

The XL powder coating line in Wolvega was festively opened in September by three generations of the De Boer family in the presence of clients and business relations. The utilisation of the XL powder coating line clearly shows that there was demand for the expansion of this range of services.

In 2019, revenue increased by more than 6% despite the fall in the zinc price. That is a great result which shows that clients see that Rotocoat companies are reliable and fast, and that they deliver the added value clients expect. The gross margin rose by 2.8 percentage points and it was positively affected by a one-off gain as a result of a partial refund of energy tax for the years 2017 through to 2019.

Looking ahead

The challenges for the Business Unit Surface treatment relate mainly to HR. The most important HR themes are the ageing workforce and the sustainable employability of employees so that they can continue to work healthily and with pleasure, as well as absenteeism and safety. In line with these themes, the Business Unit's management has focused on innovation with the aim of making working conditions less demanding, preferably through the use of automated tools.

The streamlining of operations contributes to efficient activities, allowing the organisation to benefit from favourable economic circumstances. The ongoing challenge is to meet customer demand reliably and quickly, even against the backdrop of the expectation of a market decline in the construction industry. The Dutch debate about nitrogen deposits and the problems with PFAS are already slowing down work in infrastructure and building. Coronavirus is also leading to a downward revision of economic forecasts.

“Innovation is high on the agenda.

In addition, the use of gas for the galvanising process is on the agenda. Cutting carbon emissions requires the limitation of the use of fossil fuels but there is, for the time being, still no good alternative for heating zinc to 450oC. That is why innovation is high on the agenda at the Business Unit Surface treatment.

Other innovative ideas, such as reducing the workload of employees on the shop floor, are also being examined. Given the rise in the average age of the workforce and the fact that young people are not queueing up for the relatively demanding work in galvanising and coating, an innovative HR policy is necessary. The focus areas for HR continue to be the ageing workforce, sustainable employability, absenteeism and safety. Rotocoat is setting up training and specific courses in the expectation that in this way, it can help employees and continue to be an appealing place to work.

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The Business Unit Surface treatment specialises in the hot-dip galvanising of steel and the application of protective powder coatings to galvanised steel, steel, aluminium and stainless steel. The combination of hot-dip galvanising and powder coating provides the most durable protection against the corrosion of steel and also ensures that the material looks good. The Business Unit Surface treatment can hot-dip galvanise and powder coat large, wide and heavy materials. Small steel components are hot-dip galvanised in the centrifuge galvanising plant.

Looking back

The Business Unit Surface treatment achieved the challenging budget in 2019. In addition, the organisation has taken clear steps to achieve its strategic goals. In 2019, investments were made in the new XL powder coating line that can be used to powder coat wide voluminous materials up to 2.30 metres in size. This new coating line will allow Rotocoat to powder coat all hot-dip galvanised materials in-house.

The XL powder coating line in Wolvega was festively opened in September by three generations of the De Boer family in the presence of clients and business relations. The utilisation of the XL powder coating line clearly shows that there was demand for the expansion of this range of services.

In 2019, revenue increased by more than 6% despite the fall in the zinc price. That is a great result which shows that clients see that Rotocoat companies are reliable and fast, and that they deliver the added value clients expect. The gross margin rose by 2.8 percentage points and it was positively affected by a one-off gain as a result of a partial refund of energy tax for the years 2017 through to 2019.

Looking ahead

The challenges for the Business Unit Surface treatment relate mainly to HR. The most important HR themes are the ageing workforce and the sustainable employability of employees so that they can continue to work healthily and with pleasure, as well as absenteeism and safety. In line with these themes, the Business Unit's management has focused on innovation with the aim of making working conditions less demanding, preferably through the use of automated tools.

The streamlining of operations contributes to efficient activities, allowing the organisation to benefit from favourable economic circumstances. The ongoing challenge is to meet customer demand reliably and quickly, even against the backdrop of the expectation of a market decline in the construction industry. The Dutch debate about nitrogen deposits and the problems with PFAS are already slowing down work in infrastructure and building. Coronavirus is also leading to a downward revision of economic forecasts.

“Innovation is high on the agenda.

In addition, the use of gas for the galvanising process is on the agenda. Cutting carbon emissions requires the limitation of the use of fossil fuels but there is, for the time being, still no good alternative for heating zinc to 450oC. That is why innovation is high on the agenda at the Business Unit Surface treatment.

Other innovative ideas, such as reducing the workload of employees on the shop floor, are also being examined. Given the rise in the average age of the workforce and the fact that young people are not queueing up for the relatively demanding work in galvanising and coating, an innovative HR policy is necessary. The focus areas for HR continue to be the ageing workforce, sustainable employability, absenteeism and safety. Rotocoat is setting up training and specific courses in the expectation that in this way, it can help employees and continue to be an appealing place to work.

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