INTERNAL MARKETING AND COMMUNICATION

De Boer Staal and all Staco locations set up a narrow casting system for internal communication in 2021. Rotocoat and Rezinal already had a narrow casting system.

In 2021, Rotocoat started a pilot for “the Rotocoat Experience” at Rotocoat Kampen. By improving the appearance of communal areas, Rotocoat wants to create a warm (passionate and committed) atmosphere to make our Family members and customers feel at home. The further roll-out to the other Rotocoat locations will be completed by the end of 2022.

CUSTOMER SATISFACTION SURVEYS

In the spring of 2021, Rotocoat conducted a customer satisfaction survey. Compared to the last survey in 2018, 40% more respondents completed the survey, while 89% of the respondents recognise Rotocoat in the slogan “reliable and fast”. More than half rated Rotocoat better than its competitors, 43% were neutral and a small percentage believed that Rotocoat was doing worse.

The survey also revealed opportunities for improvement. But with a score of 8.1, the overall picture of Rotocoat that emerges from the survey is positive. Especially the contact with the operations support assistants stood out. Customers indicated that they were treated politely and in a friendly manner. A deal is a deal, our Rotocoat Family members think along with our customers and do their utmost to solve any problems quickly and effectively.

In August 2021, De Boer Snijbedrijf was assessed by one of their customers on quality, health and safety, environment and finance and scored good to excellent with an average score of 8.86.

FEWER EVENTS AND TRADE FAIRS

For the second year in a row, COVID-19 forced the cancellation of many annual events, international trade shows and conferences, reducing the opportunities for our Business Units to present themselves and connect with new and existing customers.