The new website is a huge project, especially due to the complexity caused by the different languages and tone-of-voice. In addition, the desire was for a more customer-oriented approach instead of a product-oriented one. With this, we accommodate both existing and new customers. The new website is more simplified but still sufficiently technical.
Werner de Vries, marketing Staco Holding
Rotocoat launched a pilot for ‘the Rotocoat Experience’ at Rotocoat Kampen. By improving the appearance of communal areas, Rotocoat wants to create a warm, passionate and committed atmosphere so that Family members and customers feel at home at Rotocoat. Further rollout to other Rotocoat locations will follow in the course of 2023.
Rezinal has been working on a series of short corporate videos for social media on various topics such as sustainability, product quality and sourcing of raw materials.
