Marketing and Sales
We want to develop new markets, both in France and by aligning the strategic sales and marketing goals of each Business Unit.
Innovation and digitalisation
We encourage our Business Units and Family members to engage in research and development and to collaborate on new ideas or solutions with internal and external stakeholders and partners. These activities are not related to systematic scientific exploration of new products and services but are part of our continuous innovation and digitalisation projects.
Investments
The completion of investments resulting from Staco’s strategic plans and new strategic investments for De Boer Staal and Prestia will be our main investment activities. Each Business Unit investment is aimed at further developing the company in the future, such as the investment in ERP software initiatives and the further development of operational ERP systems to benefit from a more digitalised working environment. Our budgeted capital expenditure amounts to € 15.5 million (2022: € 15.5 million).
Budget
After a very good 2022, the start of 2023 is more moderate and slightly behind budgeted expectations. The 2023 budget is challenging but not unrealistic, partly depending on social and economic developments. The budget assumes a positive result, a depreciation level of approximately € 9.5 million (2022: € 8.5 million), an expected level of working capital and sufficient cash flow to finance the planned investments from own resources.
ROTO’s solvency and liquidity position is strong and provides a solid financial foundation from which it can be further developed.
Economic expectations
Expectations for economic development are uncertain due to price fluctuations of key commodities, energy supply and the availability of skilled personnel, which will be key factors as well.