Rotocoat has registered the Zinculair® and Centrizink® brands, which will be used in conjunction with its C2C certification and its brand strategy. ROTO launched its new corporate identity and website at the end of 2022, Staco followed in the first half of 2023 and De Boer Staal and Rotocoat in the beginning of 2024. Prestia is expected to follow during the second half of 2024 or early 2025. All websites are designed to follow the customer’s journey rather than just focusing on technology and products.
Marketing at Prestia has become a major focus, strengthening our sense of belonging internally. The October Ensemble 2030 event is the precursor to this new journey, enhancing our brand image externally with clients and partners.
Quentin Aubele - technical sales representative Prestia GCX and APY
Marketing and communication
Given the importance of communication and our strategic goal of building brands, we have invested in our organisation by increasing our marketing capabilities. Externally, we have focused on the use of social media such as LinkedIn, sharing posts faster and more regularly, inviting recipients to engage in conversations with us through a different channel.
Staco executes marketing based on a content calendar for social media and website posts, extending and deploying the new ‘Create and Inspire’ brand story. In addition, Staco is working on expanding online lead generation to engage even more proactively with customers and prospects. ROTO fully complies to governance requirements where cookies are used on our websites. To make this clear to all our website visitors, ROTO has developed renewed policies in 2023 and published these on all websites: a cookie policy, privacy policy and policy regarding rights of data subjects.
With Caroline Cardot joining the marketing and communication team, BU Prestia can now showcase our clients' projects and, more broadly, our expertise.
Julien Le Gac - inside sales representative Prestia G29 and CRC
Both Prestia and Rotocoat have invested in townhall meetings with all their Family members, explaining the Business Unit’s strategy, the Strategy House of ROTO and the core values. The meetings were warmly welcomed and a good opportunity to inform everyone in person, answer any questions and respond to doubts that arose.
For me, 2023 was all about firsts and secret projects. This means that while I learned a lot and worked on some very cool projects, like Rotocoat’s new brand story and the new website, I couldn’t really show people anything yet. Thankfully, these secrets of mine will come to light very soon. I cannot wait to show people what I’ve been working on. Definitely keep your eyes peeled for exciting things happening for Rotocoat in 2024!
Marleen Bomhof - PR & Communication Rotocoat
Rezinal continued working on a series of short corporate videos for social media on various topics such as sustainability, product quality and the sourcing of raw materials. Further to that, Rezinal remains actively present at numerous congresses and fairs in the zinc and galvanising communities to network and spread knowledge about sustainable zinc.
Additionally, ROTO stimulates the Business Units to participate in local initiatives and invest in communication with the neighbouring communities in which we operate and where our Family members live.
