Our purpose

For our ROTO Family, ‘living’ in our ROTO Strategy House, our purpose of being The Sustainable Colourful Metal Family Group is central.

  1. The: it is our ambition to be world champions in our fields of operation.
  2. Sustainable: we are committed to a sustainable future for our Family members and the environment, based on sustainable financial policies to secure continuity and the future of our Family Group.
  3. Colourful: we do not only have diverse and colourful activities but also a diverse and colourful work force.
  4. Metal:the playing field in which we want to be world champions. We explicitly exclude other materials to ensure focus.
  5. Family: we are a Family business. All members of the ROTO Family support each other in good and bad times, share the burdens and reap the benefits.
  6. Group: we work together as a group towards a sustainable financial future that gives us the freedom to realise our ambitions. Together we are stronger.

We believe that, as The Sustainable Colourful Metal Family Group, we can contribute to a better, more sustainable and more colourful future for our Family members, the ROTO Ecosystem and everyone around us. By doing so, we can pass on our Family business to future generations.