Our ROTO Strategy House

Our basic principles are made clear in our ROTO Strategy House, a house with a solid foundation, strong walls and a sturdy roof. It captures our purpose, our core values, the set-up of our Business Units and our strategic core themes, and it integrates the seventeen SDGs in our way of working. In 2023 and the beginning of 2024, our ROTO Strategy House adopted the new corporate identities of De Boer Staal and Rotocoat. The purpose and content remain unchanged.